Business Archives in 2010 - December

Diageo
Diageo celebrated it's 20th anniversary.  In 1990, United Distillers Ltd established an archive which was one of the first in the industry.  Today the Diageo Archive holds records relating to more than 1500 brands past and present, from those long established such as Johnnie Walker Scotch Whisky, Smirnoff Vodka and Tanqueray Gin to more recent innovative brands such as Baileys Irish Cream.. The collections span 402 years of history with brands such as Bushmills Irish Whiskey having heritage and history dating back to 1608 and they tell the rich histories of these brands as well as distillery sites, companies and people.

The Archive is commemorating it's anniversary by creating a bespoke display showcasing the wealth of materials held by Diageo.  This display is being used to raise awareness of the Archive as a business asset within Diageo as well as the colourful and rich history of Diageo’s brands by travelling to various sites within the business. The Archive is used as an asset to support the business in a variety of ways through brand passion and integrity, product innovation, brand building, media activity, launches & PR events, design & gifting, and protecting legal & intellectual property.