125 years of Coca-Cola

To mark its 125th anniversary Coca-Cola is planning a summer of celebrations with commemorative packaging, advertisements and promotions (more details in the press release)

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For this celebration they have created several different online sites, from a live online 'thank-you' that linked to facebook, twitter and youtube to a virtual walk through of their 125 year history and archives at the very best of coca-cola where they have selected the 125 most important items from their collections to show people and are also hoping to gather stories and memories of Coca-Cola from users.

As a brand it makes great use of its business archive and this a great example of what a huge organisation can do to celebrate its heritage.  Their archive team also have a long-running blog called Coco-Cola Conversations which is worth checking out.